Jared Johnson

What is changing? vs. What is staying the same?

Jeff Bezos, founder & CEO of Amazon.com, was interviewed on The Charlie Rose Show on February 26, 2009. Bezos was on the show to promote Amazon’s Kindle 2 wireless reading device, but the opening segment of the show was focused on how Amazon has remained successful in the current economic times.

You can watch the show for yourself, but here is a business strategy quote from Bezos that stood out to me:

People often ask me, ‘Jeff what is going to change in the next five years?’ but I rarely get asked, ‘Jeff, what is going to stay the same?’ If you base your business strategy on things that are going to change, then you have to constantly change your strategy. Whereas if you formulate your strategy around customer needs, those tend to be stable in time.

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