"detox your home:” method’s new advertising campaign

I love method’s new marketing campaign entitled, “detox your home.” I was first introduced to the method brand about six months ago, while strolling aimlessly through the Target cleaning supply section. I was immediately drawn to the simple, colorful design of the products, and excited to see that they are biodegradable products, with recyclable packaging.

The “detox your home” campaign is very funny, and includes statements such as, “make floor love, not floor war” and “you may not know what your tile tastes like, but your kid does.” I think that this company has caught on to something big. It is effectively communicating to the average American consumer about the dangers of normal household cleaners, without sounding like a bamboo-shirt-wearing activist.

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