Hot, Flat and Crowded: Exclusive Preview Excerpt

I posted last week on my excitement for Thomas Friedman’s new book, Hot, Flat, and Crowded.  I received a comment notifying me that Thomas Friedman’s publisher is giving away the free audiobook of The World is Flat in anticipation of the release of his new book in September.  In addition to the audiobook, the publisher has posted an exclusive audio preview excerpt from chapter nine of the new book.

To download the mp3s, including the exclusive audio excerpt of Hot, Flat, and Crowded, go to http://www.thomaslfriedman.com/giveaway between now and August 11, 2008.

I listened to the excerpt, and from what I heard, I am excited for the full book.  Friedman highlights the difference between the current symbolic green movement and a truly systemic solution that would require “transformational green legislation.”

One of my favorite quotes from the excerpt is:

I am starting to believe that there actually can be too much publicity when it comes to climate change, especially when it reaches the fashion world. Seriously, if I read the word ‘eco-chic’ one more time, I’ll jab my eye out with my biodegradable pen. I just fear that as soon as all of the magazines get these green issues out of the way, they’ll feel like it’s out of their system, over and done with, like any other trend.

Click here for a video of Thomas Friedman talking about his new book at the Energy Efficiency Forum 2008.

I plan to blog more once I get my own copy of the book in September.

Join the Green Discussion – HBR Green

I listened to Episode 79 (January 31, 2008 ) of the HBR Ideacast™ this morning, and the second half of the podcast was an interview with the Editor of the Harvard Business Review, Thomas Stewart. He was discussing an online discussion that HBR has launched entitled HBR Green. The conversation is six bi-weekly commentaries from green strategy experts. Stewart claimed that HBR has decided to launch this discussion for two reasons:

  1. The magnitude of the issue, and HBR’s opinion that climate issues—just like globalization—are forces that will reshape the general business climate for years to come.
  2. Climate issues present opportunities for those companies that want to help solve the problems.