According to the Electronics TakeBack Coalition, less than 13% of electronics gear gets recycled. Consider turning in your old iPod to Apple for a 10% discount on a new iPod, or take Dell up on their option to ship back your old Dell equipment for free.
Green marketing is very popular right now, and I am always happy to see a company that is making strides to live up to their green claims. I was recently introduced to this YouTube video by my company’s Dell Account Executive.
It is called The Regeneration.
Now of course, this video means nothing if Dell does not take action on its message.
Check out the Dell Earth microsite where you can read about ways that Dell is currently taking action to protect the Earth. In addition to creating new energy smart products, Dell asks its customers at Oracle OpenWord 2007, “What Does Green Mean to You?”
In September 2007, CEO Michael Dell announced that Dell will become carbon neutral by the end of 2008. Dell has also announced that they will push their major part suppliers to report their carbon emissions. It is unclear what will happen if a supplier fails to report, or chooses not to report their data.
One of Dell’s current slogans is “Striving to be the Greenest Technology Company on the Planet.” The World needs more corporate giants to move in this noble direction.