Green marketing is very popular right now, and I am always happy to see a company that is making strides to live up to their green claims. I was recently introduced to this YouTube video by my company’s Dell Account Executive.
It is called The Regeneration.
Now of course, this video means nothing if Dell does not take action on its message.
Check out the Dell Earth microsite where you can read about ways that Dell is currently taking action to protect the Earth. In addition to creating new energy smart products, Dell asks its customers at Oracle OpenWord 2007, “What Does Green Mean to You?”
In September 2007, CEO Michael Dell announced that Dell will become carbon neutral by the end of 2008. Dell has also announced that they will push their major part suppliers to report their carbon emissions. It is unclear what will happen if a supplier fails to report, or chooses not to report their data.
One of Dell’s current slogans is “Striving to be the Greenest Technology Company on the Planet.” The World needs more corporate giants to move in this noble direction.
Thomas Friedman made several important points in his July 15th New York Times Op-Ed column. Friedman reminds us that U.S. manufacturing can still be competitive with the rest of the world if the industry focuses on smart technology.
What can many U.S. companies still manufacture? They can manufacture things that are smart — that have a lot of knowledge content in them, like a congestion pricing network for a whole city. What do many Chinese companies manufacturer? They manufacture things that can be made with a lot of cheap labor, like the rubber tires on your car. Which jobs are most easily outsourced? The ones vulnerable to cheap labor. Which jobs are hardest to outsource? Those that require a lot of knowledge.
Friedman states that higher green standards will require smarter technology. This opens the door for “Green Collar” jobs in both product design and manufacturing.
So what does all this mean? It means that to the extent that we make ”green” standards part of everything we design and manufacture, we create ”green collar” jobs that are much more difficult to outsource. I.B.M. and other tech companies are discovering a mother lode of potential new business for their high-wage engineers and programmers thanks to the fact that mayors all over the world are thinking about going green through congestion pricing systems.