Dell Earth

Green marketing is very popular right now, and I am always happy to see a company that is making strides to live up to their green claims. I was recently introduced to this YouTube video by my company’s Dell Account Executive.

It is called The Regeneration.

Now of course, this video means nothing if Dell does not take action on its message.

Check out the Dell Earth microsite where you can read about ways that Dell is currently taking action to protect the Earth. In addition to creating new energy smart products, Dell asks its customers at Oracle OpenWord 2007, “What Does Green Mean to You?”

In September 2007, CEO Michael Dell announced that Dell will become carbon neutral by the end of 2008. Dell has also announced that they will push their major part suppliers to report their carbon emissions. It is unclear what will happen if a supplier fails to report, or chooses not to report their data.

One of Dell’s current slogans is “Striving to be the Greenest Technology Company on the Planet.” The World needs more corporate giants to move in this noble direction.


"detox your home:” method’s new advertising campaign

I love method’s new marketing campaign entitled, “detox your home.” I was first introduced to the method brand about six months ago, while strolling aimlessly through the Target cleaning supply section. I was immediately drawn to the simple, colorful design of the products, and excited to see that they are biodegradable products, with recyclable packaging.

The “detox your home” campaign is very funny, and includes statements such as, “make floor love, not floor war” and “you may not know what your tile tastes like, but your kid does.” I think that this company has caught on to something big. It is effectively communicating to the average American consumer about the dangers of normal household cleaners, without sounding like a bamboo-shirt-wearing activist.

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