Nike Turns Your Old Shoe Into A Court

Since the Reuse-A-Shoe program started in 1990, Nike has recycled more than “21 million pairs of athletic shoes toward more than 265 sport surfaces; giving thousands of young people access to new playgrounds and athletic facilities around the world.”

Nike will take your old athletic shoes–they don’t have to be Nike–and they will grind them up into three separate materials–rubber, foam, and fabric.

Nike partners with industry-leading surfacing companies to integrate these materials into athletic surfaces such as basketball courts, tennis courts, and playground surfaces.  This product is called “Nike Grind.” Nike’s goal is to “incorporate an average of 10% to 20% Nike Grind by weight” into these surfaces.

The following list shows approximately how many pairs of recycled athletic shoes generally go into making each surface:
• Outdoor basketball court: 2,500 pairs
• Outdoor tennis court:2,500 pairs
• Full Field or soccer pitch: 50,000 – 75,000 pairs*
• Mini soccer field: 10,000-20,000 pairs
• Running track: 75,000 pairs*
• Playground: 2,500 pairs
• Indoor basketball court: 2,500 pairs
• Indoor synthetic basketball court: 2,500 pairs

* In the case of full-size fields and tracks, which use mostly Nike Grind from footwear manufacturing scrap material, the average use is equivalent to the rubber from about 50,000-75,000 pairs of shoes.

The Reuse-A-Shoe program is a part of the Nike Let Me Play commitment. Drop-off locations can be found on the Reuse-A-Shoe web page.


Don’t Forget to Recycle Your Old Electronics

According to the Electronics TakeBack Coalition, less than 13% of electronics gear gets recycled. Consider turning in your old iPod to Apple for a 10% discount on a new iPod, or take Dell up on their option to ship back your old Dell equipment for free.

read more | digg story

Dell Earth

Green marketing is very popular right now, and I am always happy to see a company that is making strides to live up to their green claims. I was recently introduced to this YouTube video by my company’s Dell Account Executive.

It is called The Regeneration.

Now of course, this video means nothing if Dell does not take action on its message.

Check out the Dell Earth microsite where you can read about ways that Dell is currently taking action to protect the Earth. In addition to creating new energy smart products, Dell asks its customers at Oracle OpenWord 2007, “What Does Green Mean to You?”

In September 2007, CEO Michael Dell announced that Dell will become carbon neutral by the end of 2008. Dell has also announced that they will push their major part suppliers to report their carbon emissions. It is unclear what will happen if a supplier fails to report, or chooses not to report their data.

One of Dell’s current slogans is “Striving to be the Greenest Technology Company on the Planet.” The World needs more corporate giants to move in this noble direction.

"detox your home:” method’s new advertising campaign

I love method’s new marketing campaign entitled, “detox your home.” I was first introduced to the method brand about six months ago, while strolling aimlessly through the Target cleaning supply section. I was immediately drawn to the simple, colorful design of the products, and excited to see that they are biodegradable products, with recyclable packaging.

The “detox your home” campaign is very funny, and includes statements such as, “make floor love, not floor war” and “you may not know what your tile tastes like, but your kid does.” I think that this company has caught on to something big. It is effectively communicating to the average American consumer about the dangers of normal household cleaners, without sounding like a bamboo-shirt-wearing activist.

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