Westin: Green Rewards


Westin now gives you the incentive to “make a green choice” by declining housekeeping during your stay. All you have to do is hang the pictured door hangar on your door the night before, and they will give you a $5 gift card to participating food outlets within the hotel.


I think this is a really creative idea. The Westin saves money on housekeepers, cleaning supplies, and utilities, and the guest is rewarded for making the decision.


I have always thought it was silly to clean a hotel room so often. I don’t wash my own towels and sheets every single day at home, why do I need that while on the road?


I will take them up on this tomorrow.


Nike Turns Your Old Shoe Into A Court

Since the Reuse-A-Shoe program started in 1990, Nike has recycled more than “21 million pairs of athletic shoes toward more than 265 sport surfaces; giving thousands of young people access to new playgrounds and athletic facilities around the world.”

Nike will take your old athletic shoes–they don’t have to be Nike–and they will grind them up into three separate materials–rubber, foam, and fabric.

Nike partners with industry-leading surfacing companies to integrate these materials into athletic surfaces such as basketball courts, tennis courts, and playground surfaces.  This product is called “Nike Grind.” Nike’s goal is to “incorporate an average of 10% to 20% Nike Grind by weight” into these surfaces.

The following list shows approximately how many pairs of recycled athletic shoes generally go into making each surface:
• Outdoor basketball court: 2,500 pairs
• Outdoor tennis court:2,500 pairs
• Full Field or soccer pitch: 50,000 – 75,000 pairs*
• Mini soccer field: 10,000-20,000 pairs
• Running track: 75,000 pairs*
• Playground: 2,500 pairs
• Indoor basketball court: 2,500 pairs
• Indoor synthetic basketball court: 2,500 pairs

* In the case of full-size fields and tracks, which use mostly Nike Grind from footwear manufacturing scrap material, the average use is equivalent to the rubber from about 50,000-75,000 pairs of shoes.

The Reuse-A-Shoe program is a part of the Nike Let Me Play commitment. Drop-off locations can be found on the Reuse-A-Shoe web page.

Mars—Mutuality in Action

According to NYTimes.com, Mars Inc. has offered $23 billion cash for the Wm. Wrigley Jr. Co.  Initial reports from The Wall Street Journal indicate that this deal will lead to job creation in Chicago, instead of downsizing.  Wrigley will be its own entity within Mars and will retain its headquarters downtown Chicago.

This news seems to reinforce one of the five Mars in Action corporate principles—Mutuality.  The Mars website has the following description of “mutuality” in action at Mars:

At Mars, mutuality means that every associate has a responsibility to ensure that others also benefit.  Not just Mars itself, but everyone involved – from customers to fellow associates, and from suppliers to the local community.

On the surface, this looks like an example of a large corporate power that understands the principle of sustainability.  It will be interesting to watch this saga unfold and see whether the Chicago community truly benefits from this merger.

If you interested, watch the Mars documentary video—The Five Principles in action.

Notes from chapter 1 of The TBL

The following post is made up of my notes from chapter 1 of The Triple Bottom Line by Andrew Savitz.

Questions that need to be considered by business leaders everywhere (Savitz, 6-7).

  1. Do the responsibilities of a business manager go beyond earning the highest possible profits? If so, what are those responsibilities, and how should they be balanced with the pursuit of profits?
  2. What responsibilities does a company have to its workers, their families, the community where they live, and society at large? Is it enough to pay fair wages, provide competitive benefits, and supply needed goods and services–or should a company do more?
  3. What information should be disclosed about corporate decisions and activities to those who have a stake in them? How should the leaders of a company take into account the viewpoints and concerns of those stakeholders? And who should have a say about the fate of the company?

Lessons from the Chocolate Mess (Savitz, 14-17)

  1. Focusing on profit alone can backfire.
  2. Businesses are accountable to more people than they may realize.
  3. Bad things can happen to good companies that fail to take a broad view of accountability.
  4. Stakeholder engagement is an increasingly critical component of successful management.
  5. Politics is an inescapable part of business.

The first chapter was summed up for me in the following statement (Savitz, 18).

“A sustainable company manages its risks and maximizes its opportunities by identifying key nonfinancial stakeholders and engaging them in matters of mutual interest (emphasis added).

Notes from the Introduction of The TBL

I just started reading The Triple Bottom Line by Andrew Savitz.  I plan on blogging some of my notes from the book.

You may ask yourself, “I know what the bottom line refers to (profit), but what is the triple bottom line.” The book’s subtitle says it like this when describing the purpose for the book–“How Today’s Best-Run Companies Are Achieving Economic, Social, and Environmental Success.”

Sustainability is a buzzword right now, and I appreciate how Savitz uses the introduction of his book to clearly define sustainability.  Savitz defines a sustainable corporation as:

“one that creates profit for its shareholders while protecting the environment and improving the lives of those with whom it interacts.  It operates so that its business interests and the interests of the environment and society intersect” (Savitz, x).

Business can be a powerful tool for improving lives, and it is important for firms to step back and evaluate the decisions that they make based on additional criteria.